Eli Craven
The term Soap Opera was coined in the US as early as 1934 where the main sponsors for daily serial melodramas on radio and TV were cleaning product and soap companies who identified ‘housewives’ as their biggest audiences.
Soap Opera is an ongoing series by the artist Eli Craven, photographs are composed of still images from daytime soap operas transformed through the artist’s sculptural frames. The frames are painted with sensual soft colours or rendered in seductive hardwoods, they pull the viewer in with selective peepholes and mirrored metal panels that conceal and fragment situations between character actors, they intensify the spectacle and frustrate the drama of the scene.
There is an undeniable relationship between the subconscious choices in his artwork and the environment in which he was raised. In his childhood home, magazines and movies were censored, select films and TV shows were forbidden, sexuality and death were seldom discussed. The power images held were discovered through scrutinising forbidden magazine collections, daytime soap operas, and movies. The impetus of his practice resides in the desire to see, only to discover nothing shocking. Instead, seemingly mundane imagery is isolated and fragmented, presenting a narrative exploring the inevitable, bizarre, and erotic nature of images.
“Ultimately the Soap Opera works manifest television fantasy into physical objects in order to explore the act of looking and the desire to see what is hidden.”
Eli Craven |
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